TECHNICAL CONCERNS ABOUT BLOGS
Some companies have even posted their policies online to make it clear to the public that the blogger is speaking on behalf of the company but is not its spokesperson.
Blogs can be both incredibly easy and quite complex to set up, depending on the software and functionality you use. If you can arrange it, your best bet is to have a programmer or technical person assist you, especially during the setup phase. You may also need the assistance of a graphic designer. Your blog needs to reflect the nature of your business, and few businesses can get away with amateurish or sloppy design, even if the writing is outstanding.
Neither of these things is necessarily a stumbling block, and in fact, if you are willing to accept a few limitations, you may be able to go from zero to blog in about five minutes — and without technical help.
Keep in mind that a really successful blog can pull in loads of traffic. Therefore, your Web servers can take a beating, so you need quite a bit of bandwidth to meet the demand. If your company gets to a level of success where this becomes an issue — congratulations! The corresponding level of readership, interaction, and publicity that comes with this problem probably makes it all worthwhile.
The blogosphere is riddled with stories of employees who lost their jobs because of what they were posting on their personal blogs though the actual numbers are not that high, the shocking stories were passed quickly via, what else, blog posts. In the early days of the Web, a company’s employees were typically more Web-savvy than its management and felt safe in posting what was obviously inappropriate material about fellow employees, business plans, and even customers.