WHAT BUSINESS BLOG ARE
Their tone is usually informal, almost stream of consciousness. In fact, many bloggers don’t bother to use capital letters or spell-checkers!
A typical business blog
A good blog format contains a combination of these elements:
� Name: You almost always find the name of the blog at the top. It is usually short, catchy, and humorous.
� The latest post: The date, and occasionally the time, display so that you know which entry is the latest one. Unlike the front page of most business Web sites, a blog home page is usually quite long, because older entries also display on the home page.
� Comment link: After each entry, most bloggers invite the reader to add a comment.
Blogs aren’t the be all, endall solution for marketing, but they go a long way toward establishing rapport, trust, and information exchange — things that are hard to create between companies and the rest of the world. Using blogs effectively is a two-part strategy:
Being aware of what is being said online about your company. More and more consumers are using blogs to articulate their own thoughts and feelings about a company and its products. Starting a business blog helps you to be a participant in the conversation.
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