BLOGGING PRACTICES

BLOGGING PRACTICES

People typically found blogs through other blogs they were reading, through friends or colleagues telling them about their blogs or those of others, or through inclusion of the blog URL in an instant message profile or a homepage. Blogging software reserves a portion of the screen for lists of blogs and many of the blogs we investigated had a list of other blogs presented to readers. There are also sites devoted to “blogrolling” which select and present interesting blogs.
Some of our informants posted multiple times a day; others posted as little as once a month. Sometimes bloggers poured out their feelings or ideas; other times they struggled to find something to say. One of our informants stopped blogging when he inadvertently hurt the feelings of a friend he had mentioned in his blog. He took down his blog and then put up another. However, he decided against “advertising” the URL in his AOL Instant Messenger profile, as he had been doing previously. Other bloggers experienced “blog burnout” and stopped blogging for long or short periods.

Even in our small sample, we found tremendous diversity in blog content. On the serious side, one of our informants, a graduate student in genetics, regularly posted well-written commentaries on science and health, covering topics such as AIDS, heart disease, the genetics of race and gender, science education, and healthcare policy. His posts were crafted from his daily reading of paper and online newspapers, digests, magazines, and blogs. The posts supplied links to external sites relevant to the day’s topics.

Thinking back to the last couple of years, it's pretty obvious that I was really stifled by my insular, extremely time-consuming group of friends, and part of my discontent stemmed from a relative dearth of fun, casual relationships with interesting people. My friends are great, but they are also tightly-knit to the point of being incestuous, and when I hang out with them it is difficult to maintain the time and energy necessary to play with other people.
Notice that this post, while brutally honest, is hardly unmediated stream of consciousness. The author paused twice to acknowledge the existence of her audience, once with the arch “editor's note” and once to identify audience members as those with whom she had “great friendships.” She used the blog to encourage a future connection to those friends. The post is a far cry from an effusion of raw emotion; it is a carefully considered communiqué to a known audience.

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