CREATE BLOG |
SERVING ADSENSE IN YOUR BLOG |
Google AdSense is a self-serve advertising syndication partnership. Google allows Webmasters and bloggers to run Google ads on their sites. Google ads are contextual, which means that Google crawls and indexes the pages on which the ads appear, determines the subject matter
of each page, and puts relevant ads on those pages. The Webmaster (blogger) chooses from many layout and ad-design options and can tweak the colors to make the ads stand out or blend in. Yahoo! is getting into the game of distributing its ads on blogs, following Google’s lead, but at the time this book was completed, the Yahoo! Publisher Network was in a beta testing phase and was not open to all bloggers.
By the time this book is published, the service might be more open. Go here to check: publisher.yahoo.com Google AdSense is for placing ads on Web pages. Google AdSense for Feeds is for placing ads in RSS feeds. shows an example of Google ads in an RSS feed.) Both programs are self-service, meaning you open an account and step through the process of placing the ads.
Answering basic questions about podcasts Tuning in to the podcast universe Outlining the podcast creation and distribution process If Weblogs are a little tricky for many people to understand, podcasts areh.vxnet marketers, long-time radio broadcasters, and all manner of other folks beggin me for an explanation. Podcasting has received a lot of press, and the word is definitely getting around. But what the heck is it? And what does the strangename mean? Creating a podcast involves entirely different motivations, skills, and equipment than creating a blog. It is more difficult than blogging and will remain so until the nascent services mature. Stepping through the details of making and distributing a podcast would take space that this book doesn’t have. But it is important to understand the general steps, if not all the variations and details. Then you can know whether podcasting is for you. That’s what this chapter is about. Tuning In to the New Radio Podcasts are audio programs distributed in RSS feeds. There. All your questions answered in eight words! It’s been a pleasure talking to you. Good night! But seriously, those eight words do indeed define podcasts. Now let’s expand them into a full understanding of why podcasting is a big deal.
In one sense, podcasts are not new at all. Podcasts are not a new technology;they represent a new way of using existing technology. Podcasts are MP3 files that can be downloaded and listened to on the computer or a portable MP3 player. MP3 is the same file type that helped turn the music industry on its ear, made the original Napster possible, and continues to provide relatively small audio files that can be uploaded and downloaded to and from the Internet over high-speed connections. So a podcast is just an MP3 file. What makes it special? Two things:
Podcasts are repeating programs. Produced daily, weekly, or according to some other schedule, podcasts resemble scheduled radio shows.
Podcasts are distributed in RSS feeds. This fact connects them to blogging, which is also widely spread in feeds. The standard for enclosing podcasts in RSS feeds also makes it possible to organize podcast content into directories for easy browsing and listening. The programs that do that organizing are like blog newsreaders but are dedicated to podcasts.