THE BLOGGING ADVERTISING COMMUNITY

THE BLOGGING ADVERTISING COMMUNITY

Google Ads are all based on keywords. You purchase keywords, and your ad is displayed whenever someone searches for those words (or word). So, to reach collectors of deadly, man-eating robots, you might buy the keywords man-eating or deadly robots. The more popular the keyword search, the quicker your impressions will sell out. Google even includes a status bar at the bottom of your ad, which gauges user-interest in your ad. Pricing for AdWords is based on the position in which your ads are shown. Google positions your ad based on how many users click it over time. Current rates are between $8 and $15 per thousand ads shown, depending on positioning. There's no minimum deposit required, and accounts are opened with a credit card.
Google boasts unnaturally high click-through rates, so you're pretty much guaranteed a super-targeted audience. Hey, if a user searches for inflatable alligators, and you sell inflatable alligators, how can you not go for this? Once Google proved that this method of advertising worked, all the smart kids started building their own versions. The following sections give you some specific examples.

Not all search engines are as sophisticated as Google. You can give those engines a little help indexing your blog by using META tags. You can include keywords that relate to the things you'll be blogging about and a general description of your site.

Like Google's AdWords, you can purchase pyRads with a credit card. They are priced affordably at $10 per 8,000 impressions—a great deal, considering that pitching to Blogger users is more like grass roots PR than straight advertising. "The unique thing about Blogger users is that they are all publishers themselves. Thus, if you show them something new and/or noteworthy, many of them are likely to pass the word via their blogs, the collective readership of which is potentially millions."

If you want to pitch your blog to a news-junkie-type crowd, you should advertise on Daypop. Daypop is a search engine that keeps track of both "living" sites like blogs and news articles. Advertising on Daypop is inexpensive, and the site is very popular with people looking for breaking news.

As a general rule of thumb, it's always good to think of your audience when you blog. Blogs are very audiencespecific. That means that when you write your blog, whether it's a topic blog or an open diary to the world, it has a unique voice—yours—which appeals to a certain audience. The worst thing you can do with your blog is try to please the masses and disobey your instincts. That will get you nowhere. Be yourself, and you're more likely to build a relationship with your readers. The same holds true when it comes time to compose your text ad; try to keep your key audience in mind.

Developing a distinctive voice with your blog is not a way to get an immediate boost in numbers; it's a more gradual approach. If you develop a few regular readers, there's a good chance they will spread the word about your blog through word of mouth, email, or perhaps a little publicity, if they are bloggers too. In any case, it doesn't hurt to give yourself a bit of a boost in readership with a text ad. Your readers will be glad to have discovered you!

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