Why People use to blog
Stop talking at consumers, and start talking to them. Begin a conversation with them that encourages them to talk to others about your business or product. That’s what buzz marketing with blogs is all about: getting a conversation going between business and consumer.
The term blog is a combination of the words Web and log. Blogs are online chronicles that are updated frequently, sometimes even daily. An update (also called an entry or a post) is usually quite short, perhaps just a few sentences, and readers can often respond to an entry online. People who write blogs are commonly called bloggers. Bloggers, tongue in cheek, call themselves and their blogs the blogosphere.
The power of blogs is marketing, or conversations and Web links that bounce from blog to blog and gather mass and impact. Companies that use blogs as building tools are finding substantial readerships of people who avidly want to know what the blogger has to say and respond with comments to every new posting. The best part is that they often spread that message to others within their sphere of influence through blogs, instant messages, or e-mail.